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Content Monitoring

The iWatchDog™ Program and ICCS™ Certification, were first introduced in 1994. The iWatchDog™ Program consists of a number of services most of which are designed to help educate Internet users how to use the Internet more productively and avoid risk of danger from those who choose to use the Internet for unlawful means.

Privacy, Security, and Consumer Protection are three primary concerns today of most anyone who uses the Internet or is in business today. The iWatchDog Program has a variety of specialized services which help consumers fight back against these concerns. In addition, we provide solutions through ICCS Certification, that add value to products and services. When a consumer sees the iWatchDog seal, they know it is a product or service that is ICCS Certified and that it is one which they can depend upon.

Family-Friendly Sites support the online safety of family members using the Internet. They appropriately offer prescreened/qualifying websites a designation that will be easily recognized by family members and other Internet users.

Family-Friendly Site emblems are trademarks of Family-Friendly Sites(TM) and may only be displayed on sites that display content and links that support family physical, mental, and emotional development in a healthy way.

The SafeSurf Rating Standard is a voluntary rating system designed to protect children, as well as the first amendment rights of their parents. It was developed with input from thousands of parents and Net citizens, worldwide.

It's structure is different from other rating systems in several ways. First, it is more detailed. Second, its goal is to objectively describe both content and how that content is presented. Third, it is the first system designed to allow those who self-rate and those who evaluate to have enough flexibility to reach an accord on a rating without compromising SafeSurf's purpose of protecting the innocence of children.

The SuperStar Project follows the Pop-Up Free Code of Conduct by choosing not to serve any popup advertising, and not to serve any spyware or spam.

Pop-Up Free Code of Conduct:

Our site does not serve pop-up or pop-under advertising on any of our Web sites.
Our site does not offer services that install hidden, ad-supported programs onto users' computers on any of our sites.
Our site does not knowingly work with companies who engage in advertising through spyware, hidden ad-supported downloads or similar ad activities, to drive users to any of our Web sites.

The Internet Content Rating Association is an international, independent organization that empowers the public, especially parents, to make informed decisions about electronic media by means of the open and objective labeling of content. ICRA's dual aims are to:

	protect children from potentially harmful material; and,

	to protect free speech on the Internet.

There are two elements to the system:

	Web authors fill in an online questionnaire describing the content of their site, simply in terms of what is and isn't present. ICRA then generates a Content Label (a short piece of computer code) which the author adds to his/her site.

	Users, especially parents of young children, can then set their Internet browser to allow or disallow access to web sites based on the objective information declared in the label and the subjective preferences of the user.

ICRA works in collaboration with i-config to visit sites within our database periodically and, as far as possible using an automated system, to verify whether the labels found are valid. I-config is a research group within the Software and Knowledge Engineering Laboratory at the Greek National Centre for Scientific Research (NCSR “Demokritos") in Athens.

As well as verifying that sites listed in the ICRA database exist and that labels found are correct from a technical point of view, an automatic analysis of the site is carried out using the Filterix^® analyzer. This is an artificial intelligence system that has been “trained” to generate one of a limited set of ICRA labels depending on the outcome of its analysis of a site. If the analyzer's result and the label found are very different, ICRA staff are alerted and corrective procedures are immediatly initated.